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Misleading toy commercials
Broadcast Date: Dec. 12, 1986
In the soft glow of the television screen, the dolls seem enchanting. They walk and talk and skip down a path singing. Kids are convinced that they must have 'em. In real life, the magic is gone. The dolls don't bend and talk like on TV. Instead, they simply spew out the same phrases over and over and over again. In this CBC Television report, Jerry McIntosh examines the controversy behind those misleading toy ads.Misleading toy commercials
• The Canadian Toy Testing Council has been evaluating toys since 1952. Toys are separated into categories including imaginative play, educational toys, active play and developmental toys. The council also urges parents to analyze commercials with their children before purchasing.
• The Canadian Toy Testing Council estimates that children watch an average of two and a half hours of television every day.
Misleading toy commercials
Medium: Television
Program: CBC Television News
Broadcast Date: Dec. 12, 1986
Guest(s): Susan Burke, Julie Creighton, Bob McBain, Doug Somerville
Reporter: Jerry McIntosh
Duration: 2:49
Cricket talking doll ad: Playmates Toys. Teddy Ruxpin talking bear ad: Worlds of Wonder.
Last updated:
Jan. 28, 2009
Misleading toy commercials.
The CBC Digital Archives Website.
Canadian Broadcasting Corporation.
Last updated: Jan. 28, 2009.
[Page consulted on Feb. 13, 2012.]