Kate Aitken
For busy housewives in postwar Canada, Kate Aitken's singsong voice was a welcome diversion from their everyday duties. Three days a week, Mrs. A and a rotating cast of male sidekicks shared advice on cooking, child care and fashion and offered a perspective on the broader world of women and politics. Only eight Kate Aitken programs from 1948 to 1950 survive, but they allow a glimpse into an era when "women's programming" was its own category at CBC and the ads were just part of the conversation.
10 radio clips
Kate Aitken: The audience asks
Broadcast Date: Oct. 22, 1948
October, 1948: Kate Aitken has been on the air at CBC for just over a month, and already listeners are flooding the show with queries on everyday life. After a hymn from American singer Marian Anderson, Mrs. A and her affable sidekick Mac McCurdy respond to the mail: How do I emigrate after marrying an American? Can I make money by selling homemade candy? Is it OK to sign a cheque in pencil? Do I need a lawyer to write a will? How big is a pullet egg? How do I shampoo an invalid's hair?Kate Aitken: The audience asks
• A lucky accident got Aitken into radio. In 1934 she was conducting a cooking school in the Maritimes when a local commentator broke her leg. The station manager asked Aitken to step in, and a career was born.• Kate Aitken's CBC program was sponsored by Ogilvie Flour Mills. Rather than breaking up the show with ads, Aitken wrote them herself so that Ogilvie's products were incorporated into the discussion. This was known in radio as an integrated commercial.
Kate Aitken: The audience asks
Medium: Radio
Program: Kate Aitken
Broadcast Date: Oct. 22, 1948
Host: Kate Aitken, Mac McCurdy
Duration: 14:46
Last updated:
April 3, 2008
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Kate Aitken
Kate Aitken: The audience asks .
The CBC Digital Archives Website.
Canadian Broadcasting Corporation.
Last updated: April 3, 2008.
[Page consulted on Feb. 15, 2012.]