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CBC Television's first newscast in March 1954 was a no-frills affair. At 11 p.m., in front of a slide saying, The News, anchor Larry Henderson read the 10 p.m. radio headlines. The transition from radio to TV was gradual, and rocky. A 1957 Toronto Daily Star reporter complained, CBC… often moves as quickly as a straight-jacketed snail. But soon cameras were taking viewers to the scene of major events, from the landslide victory of John Diefenbaker to the fall of the twin towers on Sept. 11, 2001 – CBC Television News was there.

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New 'Rimroller' helps you roll up the rim

Broadcast Date: March 8, 2007

Tim Hortons's annual "Roll Up the Rim to Win" contest has become a highly anticipated late winter/early spring tradition for countless Canadians. But sometimes it's not easy to roll up that rim without ripping the cup, wrecking your nails, or resorting to using your teeth. That's why Ottawa's Paul Kind has invented the Rimroller: a tiny plastic device that makes the task simple. In this 2007 CBC-TV news clip, we see the Rimroller in action and hear the excited reactions of Tim's coffee fans.

New 'Rimroller' helps you roll up the rim

• In 2008 the Rimroller was available for sale at Lee Valley Tools and Zellers stores. At Lee Valley, they cost $2.50 each, or $2 each if you buy five. Lee Valley's website sings the virtues of the device: "Each sale is the business equivalent of applause, and we think Mr. Kind deserves a standing ovation."

• The annual "Roll Up the Rim to Win" contest began in 1986.

• The contest generally begins in late February or early March, and lasts until the cups run out (which is often in April or May). The prizes for 2008 ranged from big-ticket items like a Toyota Matrix car or a Bayliner Bowrider boat, to small items like a free coffee or doughnut.

New 'Rimroller' helps you roll up the rim

Medium: Television

Program: CBC Television News

Broadcast Date: March 8, 2007

Guest(s): Laurie Dickson, Paul Kind

Reporter: Danny Globerman

Duration: 2:42

Last updated:
April 25, 2008

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Media	Title and date	Description
Television 2:42	March 8, 2007 New 'Rimroller' helps you roll up the rim	An Ottawa man has invented a device to aid Tim Hortons customers in their quest to "roll up the rim to win."
Television 6:36	Nov. 8, 2006 'Ron Joyce has a story to tell'	The co-founder of Tim Hortons talks about the early days of the chain, the death of his partner Tim Horton, and his controversial dealings with the Horton family.
Television 1:45	May 19, 2006 'Toots' Meretsky and the Windsor Ford V-8s	Irving (Toots) Meretsky was a member of the only Canadian basketball team to win a medal - silver - at the Olympics.
Television 9:33	May 13, 2004 Goodbye to the House	Joe Clark responds to tributes from his colleagues as he leaves politics for the second time.
Television 4:40	Feb. 3, 2004 Desperate gamble to head off emerald ash borer	Up to 60,000 ash trees are sacrificed to contain the emerald ash borer near Tilbury.
Television 2:19	Dec. 12, 2003 Back to Paul Martin's roots	The people of Windsor, Ont., remember the man who now leads the country.
Television 2:05	May 9, 2002 Genetic flaw leads to declining sperm quality	A Montreal professor says a deteriorating Y chromosome may eventually spell the end of the human race.
Television 2:51	Dec. 30, 2001 B.C. church goes bankrupt	An Anglican diocese can no longer pay for the sins of the past.
Television 2:05	Aug. 14, 2001 Dutch elm disease: an old enemy returns	For decades, Winnipeg kept Dutch elm disease at bay. Now it's making a comeback.
Television 2:43	Feb. 7, 2001 Wilma Downing, a life-long basketball coach	Wilma Downing had dedicated her retirement years to her passion: coaching girls' basketball.
Television 3:20	July 26, 2000 IJC warns against eating Great Lakes fish	Birth defects can result from eating Great Lakes fish, but officials worry the message isn't getting out.
Television 2:12	July 6, 2000 I... AM... CANADIAN!	A Molson beer commercial strikes a nationalistic chord with Canadians from coast to coast.
Television 5:38	Jan. 16, 2000 Farming is a business, not a birthright	An Alberta family thrives on the original homestead by focusing on the business of farming.
Television 7:19	July 19, 1999 Where's the money for healing?	Well into the second year of its mandate, the Aboriginal Healing Foundation is still finding its feet.
Television 7:53	June 3, 1999 Fluoride: how much is too much?	Increasing health concerns about over-fluoridation.

259 results available . 1 . 2 . 3 . 4 > »

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