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New 'Rimroller' helps you roll up the rim

Broadcast Date: March 8, 2007

Tim Hortons's annual "Roll Up the Rim to Win" contest has become a highly anticipated late winter/early spring tradition for countless Canadians. But sometimes it's not easy to roll up that rim without ripping the cup, wrecking your nails, or resorting to using your teeth. That's why Ottawa's Paul Kind has invented the Rimroller: a tiny plastic device that makes the task simple. In this 2007 CBC-TV news clip, we see the Rimroller in action and hear the excited reactions of Tim's coffee fans.

New 'Rimroller' helps you roll up the rim

• In 2008 the Rimroller was available for sale at Lee Valley Tools and Zellers stores. At Lee Valley, they cost $2.50 each, or $2 each if you buy five. Lee Valley's website sings the virtues of the device: "Each sale is the business equivalent of applause, and we think Mr. Kind deserves a standing ovation."

• The annual "Roll Up the Rim to Win" contest began in 1986.

• The contest generally begins in late February or early March, and lasts until the cups run out (which is often in April or May). The prizes for 2008 ranged from big-ticket items like a Toyota Matrix car or a Bayliner Bowrider boat, to small items like a free coffee or doughnut.

New 'Rimroller' helps you roll up the rim

Medium: Television

Program: CBC Television News

Broadcast Date: March 8, 2007

Guest(s): Laurie Dickson, Paul Kind

Reporter: Danny Globerman

Duration: 2:42

Last updated:
April 25, 2008

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Media	Title and date	Description
Television 2:42	March 8, 2007 New 'Rimroller' helps you roll up the rim	An Ottawa man has invented a device to aid Tim Hortons customers in their quest to "roll up the rim to win."
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