Go directly to the menu Site plan
  • Normal
  • Medium
  • Large

Les Archives de Radio-Canada

Home · Politics · Prime Ministers · Trudeaumania: A Swinger for Prime Minister

Topic spans: 1968 - 1971

Trudeaumania: A Swinger for Prime Minister

In 1968, a swinger ran for prime minister. Canadians had never before seen anyone like Pierre Elliott Trudeau in the House of Commons. He brought youthfulness and a promise of change. He also brought a Mercedes-Benz. Women and men were mesmerized by him. But Trudeau's appeal extended beyond Parliament. He became a political pop star, attracting admirers whose dedication rivaled that of Beatles fans. Canada called it Trudeaumania, a phenomenon that lasted until his marriage in 1971.

Photo of Trudeau at 1968 Liberal leadership convention from Library and Archives Canada, PA-111213

icone_tv
11 television clips
icone_micro
5 radio clips

Crowd mobs Trudeau

Broadcast Date: Feb. 9, 1968

At an Ontario Liberal Party press conference in early 1968, a crowd of 500 clusters around Liberal Justice Minister Pierre Elliott Trudeau. They've trapped him for two hours now, asking him questions about his future. Will he run for the party's federal leadership? What can his government do for the country? Among this bunch of seasoned Liberal politicians, Trudeau, a constitutional lawyer, is really a political neophyte.

He was also reluctant about coming to the press conference, saying party members have "induced" his appearance here today. Trudeau tells reporters that before deciding if he'll run for prime minister to replace Lester B. Pearson, he needs to make sure that he'll be able to create change. After a long line of staid Canadian prime ministers, change may be just what the country's looking for.

Crowd mobs Trudeau

• Seven days after the Ontario Liberal Party press conference, Trudeau announced he would run for leadership.

• In 1968 Trudeau told reporters his leadership bid started as a practical joke. Journalists and politicians later alleged he planned to run all along but as a gimmick attempted to appear politically unaffected.

• On April 6 he won the leadership bid. He was sworn in as Canada's 15th prime minister on April 20, 1968.

Crowd mobs Trudeau

Medium: Television

Program: The National

Broadcast Date: Feb. 9, 1968

Guest(s): Pierre Elliott Trudeau


Reporter: Ron Collister

Duration: 2:42

Last updated:
Aug. 19, 2009


End of list




clips précédents
Activez le Javascript sur votre navigateur...
clips suivants
16 clips in this topic . page
Discover also
Trudeau on Peking peace mission
Television
2:37
Nov. 28, 1983
Prime Minister Pierre Elliott Trudeau takes tea with the Chinese premier as part of his worldwide peace and disarmament mission.
Trudeau triumphs, Clark concedes
Television
3:31
Feb. 18, 1980
Joe Clark's Tory minority proves short-lived when the Liberals win a majority in the 1980 election.