Explain to students that “Uncle Louis” was a nickname that a reporter gave to Louis St. Laurent. Ask students to brainstorm why they think the reporter might have used that term for him. Explain that the term came from how well St. Laurent interacted with young people, how comfortable he appeared when talking to them, and how well he fit into family situations. Discuss why this term might have made him more popular with voters across Canada in 1949.
Have students break into small groups to discuss what nickname, based on a positive trait, they think would help them get elected as class president. Clarify that the name must accurately reflect some aspect of their character, habits, personality, and so on. Have each group select the nickname that they feel suits each person best and would help get that person elected. Share and discuss the choices.
Direct students to the topic Uncle Louis and Canada’s Golden Age on the CBC Radio and Television Archives Web site. In their groups, have students read the background in Clip #3 and then listen to the clip. Point out that St. Laurent and the Liberal party won a landslide victory in this election. Ask students to record expressions he uses in the last half of the speech that reflect his “Uncle Louis” image. In their groups have students share and discuss why they think this would have gained him votes.
Discuss whether this same strategy would work today. Ask: What image do you think would be popular with voters across Canada today? Have students think of a nickname for a politician today to reflect that image. Have each group prepare a campaign banner with the nickname on it.
Assessment Tip
Use the observation checklist on the download sheet Uncle Louis to determine each student’s involvement in the task and the extent to which they are learning from the task. Observe students as they participate in their groups and ask individuals specific questions related to the checklist items.
Gather students and have a representative from each group present their nickname banner. Allow time to discuss and question each group’s choice. Reach consensus on the nickname they think would be most effective with today’s electorate.
Students can do further research on St. Laurent’s character and accomplishments, and then choose other nicknames that represent him and explain why each one fits.
