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Introduction to Media Concentration and Convergence
Project type: Introductory Activity
Related topic:
Concentration to Convergence: Media Ownership in Canada
Concentration to Convergence: Media Ownership in Canada

Subjects
History
Media Studies
Business Studies
Media Studies
Business Studies
Summary
In this introductory activity, students define terms and explore media concentration and convergence.
Duration
2 lessons
Purpose
To introduce students to the concepts of concentration and convergence in media ownership

Before Exploring
Students will work in pairs to define and give examples of the following terms: mass media, information superhighway, media concentration, media convergence, journalistic ethics, and editorial policy. Students may use the CBC Radio and Television Archives Web site on the topic Concentration to Convergence: Media Ownership in Canada, dictionaries, or previous knowledge to help them define the terms. Lead a class discussion to arrive at satisfactory definitions and examples.
Outline the Opportunity
Direct students to the topic Concentration to Convergence: Media Ownership in Canada on the CBC Radio and Television Archives Web site. Students will explore the site and answer the following questions (also available on the download sheet Introduction to Media Concentration and Convergence):
- Why was there a need for the Royal Commissions?
- What did each Royal Commission advise?
- (a) What was government’s response to each Royal Commission?
(b) What was the owners’ response to each Royal Commission? - Describe examples of media convergence mentioned on the site.
- Describe examples of media concentration mentioned on the site.
- Describe one example of a new voice in the world of media conglomerates.
- Why is it important to have a local or community newspaper?
- Why are media conglomerates increasingly viewed as good for Canada?
- (a) What is the CRTC?
(b) What is the role of the CRTC?
Revisit and Reflect
Have students share and discuss their findings, either orally or in written form.
Extension
Students can use their journals to note their family’s media consumption over the course of a few days. Students should note if any of the media converge and list positive and negative effects of that convergence.
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