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Pity the penny
Broadcast Date: June 17, 1985
What's a penny good for? Not much, as Venture finds out. It seems many Canadians couldn't be bothered to pick a penny off the sidewalk. Sure it's money, but the purchasing power of a penny is pretty paltry. Find out what our smallest denomination can still get you.Pity the penny
• The banking group Desjardins estimated that there were 20 billion Canadian pennies in circulation as of 2007, or about 600 pennies for every Canadian. They also found only 37 per cent of Canadians actually use pennies, which means most of them are sitting in our piggy banks.
• A 2007 Royal Canadian Mint survey found 63 per cent of retailers support abolishing the penny, and 42 per cent of consumers agreed with them.Pity the penny
Medium: Television
Program: Venture
Broadcast Date: June 17, 1985
Guest(s): Edith Cody-Rice
Host: Patrick Watson
Duration: 3:07
Last updated:
March 12, 2008
Television
5:01
A Canadian company takes an unusual path to success in the U.S.
Pity the penny .
The CBC Digital Archives Website.
Canadian Broadcasting Corporation.
Last updated: March 12, 2008.
[Page consulted on Feb. 14, 2012.]